Battlelines No. 10

William Bush joins us today. I have known William for years. I watched him grow up in Evansville, Indiana, and watched him attend both Freed-Hardeman University and Austin Peay University. He studied multimedia production and upon graduation settled into the digital and video world by working with Lipscomb University Basketball and now World Bible School. He is a talented producer and offers great perspective about digital and video ministry. As many of us consider how to improve or implement a digital ministry, we would do to hear his advice. Below is his article.

Over the past year, many congregational leaders have been unexpectedly forced into starting a video ministry at their congregation. Despite incredible advances in video technology, directing a video ministry may feel like a daunting task, fruitless and disconnected. If you feel this way, you’re not alone. Others may have seen a church leader at a sister congregation reaping enormous fruit from their video ministries and have become inspired to start their own.

No matter what angle you are coming from, this article is intended to give you some helpful insights into directing a fruitful video ministry. Your video ministry has the opportunity to become an effective expedient, providing additional connectivity for church members and an introduction of the Lord’s Church to those seeking God and His will. So here are a few ideas to get something started that truly benefits the kingdom.

Your video ministry can never be viewed as an equivalent replacement for face-to-face communication.

This is probably no surprise to you. After spending numerous weeks attending virtual services during coronavirus shutdowns, we’ve all grown to appreciate fellowship face-to-face. With this in mind, your video ministry should be viewed as a supplement alongside other forms of outreach, encouraging face-to-face interactions when possible. God did not intend us to be satisfied with this level of connection alone.

So, how does this apply to your video ministry? In your livestreams and videos, be sure to provide ways viewers can become further connected. Share your website, phone number, office hours and invite them to worship in-person. Be sure your congregation’s video ministry is not the only ministry for your shut-in members. Frame your video ministry as a gateway for further connections within your congregation.

Your video ministry must be sustainable.

There are 1001 options for building your video ministry. Factors can include how frequent you post, what equipment you need and how many people will be involved. Every congregation also has a limit to what they can reasonability sustain. Are you a one-man-band or a team? Is your budget $50 or $50,000? Ensure your video ministry’s success – count the cost and determine what your congregation is capable of supporting.

Video technology is now more affordable and user-friendly than ever before. I can’t outline all 1001 sustainable video ministry options in this article. If you are stuck trying to research sustainable options, do not hesitate to reach out to me. We can work together to meet your congregation’s needs!

Your video ministry must glorify Christ and His church.

Everything you post, produce or livestream will either positively or negatively affect a viewer’s perception of Christ and His Church. You must ensure your video ministry honors God. When publishing video content, there is an expected degree of quality and professionalism which can harm your viewers’ perception of the Lord’s church if not met.

I am not saying your live streams must match the quality of the local news or your videos match the quality of a Hollywood film (remember sustainability). Yet, there is a basic criteria which needs to be met. Ensure you have a clear and properly framed picture of your subject. Make certain the audio is
comprehendible and does not include excessive amounts of static or background noise. Don’t
let the quality of your videos impede viewer’s perception of Christ and the church.

This principle does not just cover video quality, but also includes the message you communicate. Fill your gospel (Good News) presentation with compassion and love! Do not insult, shame, or spew hatred towards the lost, a specific denomination, or any other religion or demographic. Glorify God in everything that you say and do!

Start by using your instincts to determine if you are meeting this criteria. Is this something you would be pleased to show to your Father in Heaven? How would you expect others to perceive your presentation of Christ and His church? Is it how God wants others to understand His Church?

If I can help you find ways to improve in this area, please contact me. Applying each these principles to your video ministry will establish a firm foundation for bearing valuable fruit. After reading this if you are in need of further assistance, do not hesitate to email me at

I’d be happy to help!

Photo by Jakob Owens on Unsplash